

Shape the Future by
Exploring New Markets
Maximize your business potential with low-code solutions and data-driven marketing.
2 Spots Available
4.6/5 From 18 Customers
Services
Explore My Core Services
Discover the range of services I offer to accelerate your business growth.
I build fast, scalable, and robust applications using low-code or no-code platforms, designed to adapt and grow with your business.
Ongoing support and updates to keep your system adaptable.
Ongoing support and updates to keep your system adaptable.
Ongoing support and updates to keep your system adaptable.
Seamless API integrations for enhanced functionality.
Seamless API integrations for enhanced functionality.
Seamless API integrations for enhanced functionality.
Custom web and mobile applications built to meet your specific needs.
Custom web and mobile applications built to meet your specific needs.
Custom web and mobile applications built to meet your specific needs.
Rapid MVP development to get your product to market quickly.
Rapid MVP development to get your product to market quickly.
Rapid MVP development to get your product to market quickly.
I use AI and data-driven strategies to optimize your marketing efforts and drive customer acquisition and retention, with a focus on measurable results.
Targeted lead generation that converts to sales and growth.
Targeted lead generation that converts to sales and growth.
Targeted lead generation that converts to sales and growth.
Scalable marketing campaigns designed to increase customer retention and lifetime value.
Scalable marketing campaigns designed to increase customer retention and lifetime value.
Scalable marketing campaigns designed to increase customer retention and lifetime value.
AI-powered marketing automation for smarter customer engagement.
AI-powered marketing automation for smarter customer engagement.
AI-powered marketing automation for smarter customer engagement.
Tailored, data-driven growth strategies for your target audience.
Tailored, data-driven growth strategies for your target audience.
Tailored, data-driven growth strategies for your target audience.
Other Services
Website Design
Social Media Ads
Customer Development
Pitch Building
SEO & SEA
Content Writing
Comparison
Tired of Slow, Costly Traditional Development and Complex Marketing?
Check out what makes Millstone a smarter choice compared to traditional development and outdated marketing strategies.
Other Agencies
20,000 euros per sprint (2 weeks)
Fixed amount per month
High upfront costs and complex hourly rates
Certainty about costs with no hourly rates
MVP in 3 months (50-150k)
MVP in just 1 month with low-code tools
Multiple meetings at the office, SCRUM
Focus on working asynchronously to prevent endless meetings
40% of time assessing, limiting and defining risk
Customer first, focus on added value
Marketing based on gut-feeling
Evidence-based iterations based on data
Continue development only with new budget
Continuous development and agile adaptability
Other Agencies
Old school SCRUM and waterfall methodologies
High upfront costs and complex hourly rates
MVP in 6 months (100-300k)
Time-consuming customer involvement
Complex planning and multiple meetings
Marketing based on gut-feeling
Separate charges for hosting, SLAs, and maintenance
Faster and cost-efficient AI-powered marketing solutions
Certainty about costs with no hourly rates
MVP in just 1 month with low-code tools
Focus on high-value results rather than endless meetings
Work asynchronously with a lean, specialized person
Evidence-based marketing iterations based on data
Continuous development and agile adaptability

Work with Millstone
Accelerate Your Growth
Accelerate Your Growth
Unlock scalable growth with data-driven marketing and low-code development. Let’s work together to bring your vision to life, faster and with less risk.



About
Floris Meulensteen
Floris Meulensteen
Floris Meulensteen
Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.
I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.
At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.
Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.
I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.
At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.
Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.
I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.
At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.
Why Millstone
Drive Growth Faster &
With Less Risk
Discover why Millstone excels in delivering innovative, client-focused AI-powered solutions.
Expertise
As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.
Expertise
As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.
Expertise
As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.
Customer-Centric Approach
Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.
Customer-Centric Approach
Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.
Customer-Centric Approach
Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.
Proven Experience
With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.
Proven Experience
With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.
Proven Experience
With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.
Timely Delivery
I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.
Timely Delivery
I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.
Timely Delivery
I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.
Agile Solutions
Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.
Agile Solutions
Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.
Agile Solutions
Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.
Clear Communication
From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.
Clear Communication
From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.
Clear Communication
From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.
My Approach
Build Faster, Scale Smarter
Explore my streamlined approach to creating tailored solutions that drive growth and align with your goals.
Discovery Phase
Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.
Step 01
Discovery Phase
Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.
Step 01
Discovery Phase
Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.
Step 01
Design Proposition
Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.
Step 02
Design Proposition
Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.
Step 02
Design Proposition
Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.
Step 02
Development & Launch MVP
Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.
Step 03
Development & Launch MVP
Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.
Step 03
Development & Launch MVP
Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.
Step 03
Growth & Support
Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.
Step 04
Growth & Support
Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.
Step 04
Growth & Support
Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.
Step 04
Tools
Tools I Utilize for Excellence
Explore the advanced tools and technologies I leverage to create cutting-edge solutions for your business.
Launch Your Minimum Viable Product (MVP) in Just One Month.
Launch Your Minimum Viable Product (MVP) in Just One Month.
Launch Your Minimum Viable Product (MVP) in Just One Month.
I deliver MVPs with rapid speed, getting you to market faster.
Pricings
Transparent Pricing Options
Explore my competitive pricing plans designed to meet diverse business needs.
POC
€3.000
One-off
Ideal for testing new concepts and validating ideas.
What's included:
Scope: Proof of Concept
Scope: Proof of Concept
Scope: Proof of Concept
Testing and validating new concepts (Excludes marketing)
Testing and validating new concepts (Excludes marketing)
Testing and validating new concepts (Excludes marketing)
Requests: Limited scope
Requests: Limited scope
Requests: Limited scope
Hosting & Support: Excluded
Hosting & Support: Excluded
Hosting & Support: Excluded
Scalability: Limited, Testing
Scalability: Limited, Testing
Scalability: Limited, Testing
(AI) Consultancy: Excluded
(AI) Consultancy: Excluded
(AI) Consultancy: Excluded
Most Popular
Business
€2.500/m
Perfect for ongoing support and basic low-code solutions.
What's included:
Suitable for: No-code (web)apps without custom UI
Suitable for: No-code (web)apps without custom UI
Suitable for: No-code (web)apps without custom UI
Integrations: AI automation, chatbots, connectors
Integrations: AI automation, chatbots, connectors
Integrations: AI automation, chatbots, connectors
Requests: Unlimited, 1 at a time
Requests: Unlimited, 1 at a time
Requests: Unlimited, 1 at a time
Scalability: Autoscaling, production
Scalability: Autoscaling, production
Scalability: Autoscaling, production
(AI) Consultancy: 4 hour per month
(AI) Consultancy: 4 hour per month
(AI) Consultancy: 4 hour per month
Hosting & Support: Excluded
Hosting & Support: Excluded
Hosting & Support: Excluded
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO)
Pro
€6.000/m
For businesses ready for full-stack low-code development, including AI-driven marketing and conversion optimization
What's included:
Suitable for: Fullstack (AI) native or web apps
Suitable for: Fullstack (AI) native or web apps
Suitable for: Fullstack (AI) native or web apps
Integrations: AI automation, chatbots, connectors
Integrations: AI automation, chatbots, connectors
Integrations: AI automation, chatbots, connectors
Requests: Unlimited, 1 at a time
Requests: Unlimited, 1 at a time
Requests: Unlimited, 1 at a time
Scalability: Autoscaling, production
Scalability: Autoscaling, production
Scalability: Autoscaling, production
(AI) Consultancy: 8 hours per month
(AI) Consultancy: 8 hours per month
(AI) Consultancy: 8 hours per month
Hosting & Support: Included
Hosting & Support: Included
Hosting & Support: Included
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO)


Growth Add-On
Unlock your business potential with a tailored growth strategy, paid ads, and a GDPR-tracking plan for your MVP.
+€2.000/m
+€2.000/m
Fuel your project's growth and measure its success effectively.
Unique Selling Points
Why Leading Companies Trust Millstone
Explore the comprehensive KPI's that set Millstone apart.
Fuel Your Growth
Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.
Fuel Your Growth
Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.
Fuel Your Growth
Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.
94% Client Success Rate
Join my growing community of clients benefiting from proven solutions.
94% Client Success Rate
Join my growing community of clients benefiting from proven solutions.
94% Client Success Rate
Join my growing community of clients benefiting from proven solutions.
Lead the Way
Stay ahead of the competition with innovative technology designed to accelerate your business.
Lead the Way
Stay ahead of the competition with innovative technology designed to accelerate your business.
Lead the Way
Stay ahead of the competition with innovative technology designed to accelerate your business.
Happy Customers
Projects Completed
Years of Experience
Tasks Committed
KPI's
Performance Overview
Performance Overview
Performance Overview
Blogs
News, insights and more
Dive into my blog for expert insights, tips, and industry trends that elevate your growth marketing and software development journey.
Testimonials
Success Stories
Discover what my clients say about their experiences and success working with Floris from Millstone.
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik
Venture Lead at DSG
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Do you offer ongoing support after the launch?
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What services do you offer?
What makes your services different from others?
Can you help with content and asset creation?
Can I see examples of your previous work?
Is CRO included in your packages?


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