Shape the Future by
Exploring New Markets

Maximize your business potential with low-code solutions and data-driven marketing.

4.6/5 From 18 Customers

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Services

Explore My Core Services

Discover the range of services I offer to accelerate your business growth.

Software Development

I build fast, scalable, and robust applications using low-code or no-code platforms, designed to adapt and grow with your business.

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Ongoing support and updates to keep your system adaptable.

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Ongoing support and updates to keep your system adaptable.

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Ongoing support and updates to keep your system adaptable.

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Seamless API integrations for enhanced functionality.

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Seamless API integrations for enhanced functionality.

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Seamless API integrations for enhanced functionality.

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Custom web and mobile applications built to meet your specific needs.

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Custom web and mobile applications built to meet your specific needs.

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Custom web and mobile applications built to meet your specific needs.

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Rapid MVP development to get your product to market quickly.

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Rapid MVP development to get your product to market quickly.

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Rapid MVP development to get your product to market quickly.

Growth Marketing

Growth Marketing

I use AI and data-driven strategies to optimize your marketing efforts and drive customer acquisition and retention, with a focus on measurable results.

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Targeted lead generation that converts to sales and growth.

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Targeted lead generation that converts to sales and growth.

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Targeted lead generation that converts to sales and growth.

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Scalable marketing campaigns designed to increase customer retention and lifetime value.

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Scalable marketing campaigns designed to increase customer retention and lifetime value.

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Scalable marketing campaigns designed to increase customer retention and lifetime value.

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AI-powered marketing automation for smarter customer engagement.

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AI-powered marketing automation for smarter customer engagement.

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AI-powered marketing automation for smarter customer engagement.

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Tailored, data-driven growth strategies for your target audience.

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Tailored, data-driven growth strategies for your target audience.

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Tailored, data-driven growth strategies for your target audience.

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Other Services

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    Website Design

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    Social Media Ads

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    Customer Development

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    Pitch Building

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    SEO & SEA

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    Content Writing

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Comparison

Tired of Slow, Costly Traditional Development and Complex Marketing?

Check out what makes Millstone a smarter choice compared to traditional development and outdated marketing strategies.

Other Agencies

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20,000 euros per sprint (2 weeks)

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Fixed amount per month

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High upfront costs and complex hourly rates

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Certainty about costs with no hourly rates

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MVP in 3 months (50-150k)

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MVP in just 1 month with low-code tools

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Multiple meetings at the office, SCRUM

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Focus on working asynchronously to prevent endless meetings

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40% of time assessing, limiting and defining risk

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Customer first, focus on added value

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Marketing based on gut-feeling

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Evidence-based iterations based on data

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Continue development only with new budget

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Continuous development and agile adaptability

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Other Agencies

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Old school SCRUM and waterfall methodologies

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High upfront costs and complex hourly rates

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MVP in 6 months (100-300k)

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Time-consuming customer involvement

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Complex planning and multiple meetings

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Marketing based on gut-feeling

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Separate charges for hosting, SLAs, and maintenance

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Faster and cost-efficient AI-powered marketing solutions

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Certainty about costs with no hourly rates

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MVP in just 1 month with low-code tools

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Focus on high-value results rather than endless meetings

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Work asynchronously with a lean, specialized person

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Evidence-based marketing iterations based on data

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Continuous development and agile adaptability

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Work with Millstone

Accelerate Your Growth

Accelerate Your Growth

Unlock scalable growth with data-driven marketing and low-code development. Let’s work together to bring your vision to life, faster and with less risk.

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About

Floris Meulensteen

Floris Meulensteen

Floris Meulensteen

Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.

I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.

At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.

Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.

I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.

At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.

Hi, my name is Floris, and I am the founder of Millstone. As a self-employed startup developer, I specialize in creating, accelerating, and scaling businesses through innovative AI-driven growth marketing and low-code software solutions.

I founded Millstone with the goal of making a meaningful impact on the world by empowering ambitious startups. I believe that the best way to achieve this is by collaborating with like-minded businesses to co-create solutions that not only drive growth but also make a difference in the world.

At Millstone, I work closely with my clients to build tailor-made strategies, using AI to unlock growth potential and low-code platforms to develop fast, scalable solutions. Together, we can accelerate your vision, deliver impactful results, and scale your business with less risk and more efficiency.

Floris Meulensteen

Founder of Millstone

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Why Millstone

Drive Growth Faster &
With Less Risk

Discover why Millstone excels in delivering innovative, client-focused AI-powered solutions.

Expertise

As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.

Expertise

As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.

Expertise

As a professional with deep expertise in growth marketing, AI, and low-code development, I provide highly personalized and efficient solutions tailored to your unique business needs.

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Customer-Centric Approach

Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.

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Customer-Centric Approach

Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.

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Customer-Centric Approach

Everything I do is focused on the needs of your end users, crafting data-driven strategies that not only maximize growth but also support the users' goals in a sustainable way.

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Proven Experience

With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.

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Proven Experience

With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.

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Proven Experience

With years of hands-on experience across multiple industries, I deliver high-impact results that drive growth through the power of AI and low-code solutions.

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Timely Delivery

I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.

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Timely Delivery

I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.

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Timely Delivery

I pride myself on delivering results quickly—whether it’s an MVP or a marketing strategy—without sacrificing quality or attention to detail.

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Agile Solutions

Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.

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Agile Solutions

Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.

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Agile Solutions

Using the latest AI and low-code tools, I build scalable and agile solutions that evolve with your business and the demands of the market.

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Clear Communication

From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.

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Clear Communication

From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.

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Clear Communication

From start to finish, I maintain open, transparent communication, ensuring you are always in the loop and confident in the direction of your project.

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My Approach

Build Faster, Scale Smarter

Explore my streamlined approach to creating tailored solutions that drive growth and align with your goals.

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Discovery Phase

Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.

Step 01

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Discovery Phase

Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.

Step 01

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Discovery Phase

Understanding your brand, objectives, and target audience to identify key consumer pain points, uncover market gaps, and define project goals.

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Design Proposition

Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.

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Design Proposition

Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.

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Design Proposition

Creating an initial design concept based on insights gathered during the discovery phase, tailoring solutions that fit your unique business needs.

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Development & Launch MVP

Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.

Step 03

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Development & Launch MVP

Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.

Step 03

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Development & Launch MVP

Building and deploying your MVP rapidly, ensuring scalability and readiness for market feedback, so you can iterate quickly and grow.

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Growth & Support

Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.

Step 04

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Growth & Support

Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.

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Growth & Support

Leveraging data-driven marketing strategies to identify your target audience, increase visibility, and accelerate customer base growth, driving long-term success.

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Tools

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Tools I Utilize for Excellence

Explore the advanced tools and technologies I leverage to create cutting-edge solutions for your business.

Launch Your Minimum Viable Product (MVP) in Just One Month.

Launch Your Minimum Viable Product (MVP) in Just One Month.

Launch Your Minimum Viable Product (MVP) in Just One Month.

I deliver MVPs with rapid speed, getting you to market faster.

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Pricings

Transparent Pricing Options

Explore my competitive pricing plans designed to meet diverse business needs.

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POC

€3.000

One-off

Ideal for testing new concepts and validating ideas.

What's included:

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Scope: Proof of Concept

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Scope: Proof of Concept

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Scope: Proof of Concept

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Testing and validating new concepts (Excludes marketing)

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Testing and validating new concepts (Excludes marketing)

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Testing and validating new concepts (Excludes marketing)

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Requests: Limited scope

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Requests: Limited scope

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Requests: Limited scope

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Hosting & Support: Excluded

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Hosting & Support: Excluded

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Hosting & Support: Excluded

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Scalability: Limited, Testing

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Scalability: Limited, Testing

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Scalability: Limited, Testing

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(AI) Consultancy: Excluded

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(AI) Consultancy: Excluded

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(AI) Consultancy: Excluded

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Most Popular

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Business

€2.500/m

Perfect for ongoing support and basic low-code solutions.

What's included:

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Suitable for: No-code (web)apps without custom UI

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Suitable for: No-code (web)apps without custom UI

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Suitable for: No-code (web)apps without custom UI

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Integrations: AI automation, chatbots, connectors

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Integrations: AI automation, chatbots, connectors

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Integrations: AI automation, chatbots, connectors

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Requests: Unlimited, 1 at a time

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Requests: Unlimited, 1 at a time

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Requests: Unlimited, 1 at a time

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Scalability: Autoscaling, production

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Scalability: Autoscaling, production

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Scalability: Autoscaling, production

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(AI) Consultancy: 4 hour per month

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(AI) Consultancy: 4 hour per month

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(AI) Consultancy: 4 hour per month

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Hosting & Support: Excluded

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Hosting & Support: Excluded

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Hosting & Support: Excluded

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Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation (CRO)

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Pro

€6.000/m

For businesses ready for full-stack low-code development, including AI-driven marketing and conversion optimization

What's included:

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Suitable for: Fullstack (AI) native or web apps

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Suitable for: Fullstack (AI) native or web apps

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Suitable for: Fullstack (AI) native or web apps

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Integrations: AI automation, chatbots, connectors

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Integrations: AI automation, chatbots, connectors

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Integrations: AI automation, chatbots, connectors

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Requests: Unlimited, 1 at a time

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Requests: Unlimited, 1 at a time

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Requests: Unlimited, 1 at a time

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Scalability: Autoscaling, production

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Scalability: Autoscaling, production

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Scalability: Autoscaling, production

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(AI) Consultancy: 8 hours per month

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(AI) Consultancy: 8 hours per month

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(AI) Consultancy: 8 hours per month

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Hosting & Support: Included

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Hosting & Support: Included

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Hosting & Support: Included

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Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation (CRO)

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Growth Add-On

Unlock your business potential with a tailored growth strategy, paid ads, and a GDPR-tracking plan for your MVP.

+€2.000/m

+€2.000/m

Fuel your project's growth and measure its success effectively.

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Unique Selling Points

Why Leading Companies Trust Millstone

Explore the comprehensive KPI's that set Millstone apart.

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Fuel Your Growth

Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.

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Fuel Your Growth

Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.

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Fuel Your Growth

Empower your business with tailored, AI-driven growth strategies and low-code solutions to scale efficiently.

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94% Client Success Rate

Join my growing community of clients benefiting from proven solutions.

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94% Client Success Rate

Join my growing community of clients benefiting from proven solutions.

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94% Client Success Rate

Join my growing community of clients benefiting from proven solutions.

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Lead the Way

Stay ahead of the competition with innovative technology designed to accelerate your business.

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Lead the Way

Stay ahead of the competition with innovative technology designed to accelerate your business.

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Lead the Way

Stay ahead of the competition with innovative technology designed to accelerate your business.

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5+

Happy Customers

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20+

Projects Completed

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Years of Experience

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150+

Tasks Committed

KPI's

Performance Overview

Performance Overview

Performance Overview

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Testimonials

Success Stories

Discover what my clients say about their experiences and success working with Floris from Millstone.

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.
He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.
Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.
Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.
Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.
With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.
Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

Testimonial Card Main Background
Light background
Light background
Top Light
Comma Icon

Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

Testimonial Card Main Background
Light background
Light background
Top Light
Comma Icon

Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Hugo van Schaik

Venture Lead at DSG

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