Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.

Even during his studies, Floris was already busy developing his own propositions, bringing them to market, and validating them. The knowledge and network he built during his education only strengthened his passion for creating new business models and propositions. From day one at DSG Ventures, Floris was fully committed—giving more than 120%.

He quickly assessed the phase and level of success of the propositions within our portfolio and critically evaluated the steps taken. In no time, he was making independent contributions that significantly propelled our ventures forward.

Floris has developed into a T-shaped venture builder with deep expertise in the Lean Startup methodology and business automation. When it comes to Lean Startup, he knows all the theory by heart and applies it seamlessly to real-world situations. Whether it’s meticulously filling out lean canvases, defining brand prerequisites, or engaging in numerous conversations with leads, users, and customers—Floris makes rapid and meaningful progress across the board. In business automation, he’s known as Floris “a new tool per week” Meulensteen. He’s a self-proclaimed HubSpot fanboy—and rightly so, as it turns out. But his expertise extends far beyond that, covering Zapier, Typeform, Google Analytics, Google Ads, Neil Patel SEO tools, Calendly, WordPress, Elementor, and WooCommerce. In the Lean Startup environment of DSG Ventures, where low-code solutions and automation are essential for proving traction before serious investment in software development, this skill set is invaluable to the team.

Beyond his expertise in Lean Startup and automation, Floris has demonstrated a keen ability to recognize the nuances of a growing brand and the precise needs of different customer segments. In team sessions on topics such as data, BI, online marketing, stakeholder management, pricing strategies, or business cases, Floris consistently provided valuable insights, helped colleagues move forward decisively, spotted errors in blueprints, and refined the finer details—not just by discussing ideas, but by actively taking the reins.

Within the team, Floris is always looking for opportunities to accelerate growth and take meaningful steps forward. He thrives in a dynamic team environment, where collaboration fuels his performance. His team spirit and cultural awareness also stood out when DSG Ventures was recruiting interns and new hires—he played a crucial role in refining job profiles, posting vacancies in the right places, sourcing candidates, conducting interviews, and onboarding new colleagues.

With the right leadership, Floris is an absolute top performer. When you turn around and check in the next day, you’ll find that he has already made progress on multiple fronts.